Hey! Adam Cherrington here. And welcome to “The 7-PILLAR™ Paid Ads Process.”

This training is designed to be the 10,000 foot view of the opportunity you have inside my INBOX2020™ Affiliate Mentorship Program. Most of my clients revisit this video multiple times to get clear on the overall strategy I teach throughout the program, so please, be sure to do the same. If you feel yourself starting to get overwhelmed, just reel those feelings in and come back to this video. It’s designed to keep you grounded throughout the process and give you the understanding you need to hit a grand slam with this traffic source.

Now that I’ve said that, I want to dive right in because I’m sure you’re chomping at the bit to get started.

There are 7 main pillars to this opportunity that I want to reveal to you now. Beat these pillars into your head, over and over and over again. Watch this video as many times as you need, until these pillars become second nature to you.

Here we go!

I’ve tried just about EVERY online business model over the past 20 years, but Affiliate Arbitrage has consistently been my bread and butter. It’s easier, more predictable, and more scalable than just about every other model out there. So what exactly IS affiliate arbitrage? It’s simply the art of using paid advertising to acquire a customer for less than your affiliate payout. So for instance... Let’s say you’re promoting a weight loss supplement. And your affiliate payout is $60 for every bottle you sell. Affiliate arbitrage, in this case, would be trying to sell that bottle for less than $60. If you end up selling bottles for $40, then you would make $20 in profit for each one you sold. If you sold 10/day, that would be a $200 daily profit. If you sold 1,000/day, that would be a $20,000 daily profit (which is doable btw if you hit on a home run marketing angle. Believe me, I’ve made as much as $800,000 profit in a single month because of it).

Here are some additional perks of the affiliate arbitrage model:

Again, these are just SOME of the perks of the affiliate arbitrage model. So take it from a guy who knows this stuff inside and out, and don’t bounce from model to model thinking the pasteur is greener on the other side. Rest assured that this specific model you’re putting into place is solid, proven (since the beginning of the internet), and built on tried and true direct response marketing principles, used by some of the greatest marketing minds on the planet.

So remember, Affiliate Arbitrage is Where it’s at!

Now that we’ve set it in our minds that "affiliate arbitrage is where it’s at," and we’re not going to entertain the idea of ANY OTHER BUSINESS MODEL, it’s time to figure out what we want to promote. Which market do we want to be in, and which specific offer do we want to promote?

I’ll be the first to tell you that this can be a daunting task, especially if you’re brand new to affiliate marketing. Fortunately, you have an industry veteran like me to help you make your decision here. And I’m going to make it really easy for you.

Now, before I give you my opinion on what you should be promoting, let me just say that there are MANY markets that are proven to convert online. You don’t just have to work in the one that I’m about to suggest, but given my experience with this affiliate arbitrage model, you might want to listen up...

Over the past 20 years, I’ve promoted in just about every market out there. If you’ve seen something being sold online, chances are I’ve promoted it, or something similar. But... what I’ve found to be the top performing market, in terms of consistency, reliability, scale, and good ol' net profit, is none other than... Drum roll please... Health.

The health market TRULY rules the net. And not JUST the net. Currently, Healthcare is a $9 Trillion dollar industry. And it’s only projected to keep going up. Its size trumps all other major markets, and it’s where we want to be operating as affiliates, because there are just so many people looking for health cures and fixes of all sorts. For the past several years, my team and I have operated almost EXCLUSIVELY in the Health market.

Now, Health is a GIANT market, and there are many sub-markets that come under it; Diet & Weight Loss, Bodybuilding, Hair Loss Prevention, Blood Pressure Cures, Acne Cures, Anti-Aging, Beauty, Skincare Fixes, Alzheimer’s Cures, Diabetes Cures, etc. Just to name several.

So where do you go from here? Which of these should you choose? Which is going to yield the most profit for you, and in the shortest amount of time?

Again, each of these sub-markets work at some level, but I’m going to give you my BEST recommendation here, that’s based on hundreds of thousands of dollars spent in EACH of these sub-markets. 

The two sub-markets I recommend you work in are Weight Loss & Beauty. This is where the bulk of the money is at. I think its common sense really. All it takes is 5 minutes of research to see that these two sub-markets are simply ENORMOUS, and aren’t going away any time soon. They are proven and stable, where multiple BILLIONS are spent each year. And my team has spent over $30 Million dollars in advertisements, in the last 3 years alone, within just these two sub-markets.

So remember, Health Rules The Net!

Once we’ve determined WHAT we will be promoting (Health offers), it’s time to determine WHO we will be promoting them to.

This pillar might come as a surprise to many of you. I had actually been marketing online for 6 years before I discovered that approximately 80% of the money that flows through the internet comes from women in their 40’s, 50’s, and 60’s! It’s just a fact. So who do you think we want to be marketing to?! Yea... those women, right?! It’s a no-brainer! And think about it just for a second... “Weight Loss”...”Beauty”... Yea, those are the types of products women in their 40’s, 50’s, and 60’s buy!

I’ll say it again... There are many demographics you can successfully market to online, but if you’re following my lead on this, the 40+ Female demographic is where you will want to focus. My team has had the greatest success with this particular demographic. 

Once we’ve determined WHAT we’ll be promoting (Health offers), and WHO we’ll be promoting them to (40+ Females), it’s time to decide WHERE we will be promoting them. And that is... through email.

Now, I love email traffic! But I want to be clear here, because most of the time when people think of email marketing, they think of collecting opt-in subscribers by giving away some sort of e-book, whitepaper, or video course... and sending those subscribers daily follow-up emails in hopes of selling something.

*That’s NOT what we’re going to be doing here.

We’re going to be FINDING the people who HAVE those big email lists, and then running ads inside the emails they send to their subscribers. Ok? Totally different. There’s no list management, where we have to collect and store emails in an autoresponder like Aweber or Mailchimp. We’re not trying to build lists like that. We’re letting other people do the hard part of building and managing those lists, then simply placing ads inside the emails they send to those lists.

Ultimately, what we want to master is the art of turning advertising dollars into profit, and I’ve found no better paid traffic channel to do this in, than email. And if you weren’t already aware, email list owners LOVE to sell ads in their emails. Sometimes they look like banner ads, which are technically called email sponsorships... and sometimes they look like solo advertisements, which are called dedicated emails.

Here are some of the many perks of email traffic:

Again, these are just some of the perks of email traffic. I’ve ran paid traffic in every channel out there; Email, Native, Display, Programmatic, Social, Facebook Ads, Google Ads, Snapchat Ads, Instagram Ads, YouTube Ads, Twitter Ads, LinkedIn Ads, Reddit Ads, etc. You name it, I’ve done it. And Email takes the cake. My team has consistently seen the most scale and best ROI with email. And as a side note... A little later on in this training I’m going to tell you how you can get access to the EXACT lists of highly responsive female buyers that I’ve used over the years to spend that $30 MILLION DOLLARS with, so you don’t have to hunt them down yourself. These lists alone will help you a ton.

So remember, Email Traffic is King!

Once we’ve determined WHAT we’ll be promoting (Health offers), WHO we’ll be promoting them to (40+ Females), and WHERE we will be promoting them (Email), it’s time to learn HOW to promote them in the most effective manner.

This is a crucial pillar to understand here, so listen up!

If you recall, from the previous pillar, there are 2 types of email advertisements; email sponsorships & dedicated emails. It’s important to note that dedicated emails are going to cost you significantly MORE than email sponsorships. And it’s probably obvious why... You own 100% of the real estate in the email that gets sent out! The email you pay for here is exclusive to your advertisement. So the amount of traffic you get is exponentially more than what you would see with a sponsorship, which is often tucked away under loads of other newsletter content. Pretty easy to understand, right? And because the list owners know this, they’re able to bump up their rates for dedicated emails.

So I mention this because we don’t want to be using untested, unproven advertisements in a dedicated email. If you do that, you will certainly lose a LOT of money. Instead, what you want to do is test on a smaller budget with an email sponsorship, and when you hit on an advertisement that gives you a profit, THEN roll that out to a more expensive dedicated placement. This way you have the best chance of not losing your shirt, and getting closer to being in the black.

So remember, Test with Sponsorships, and Scale with Dedicateds.

Another crucial pillar here, is outsourcing. You MUST, MUST, MUST, be outsourcing your marketing materials. And as an affiliate, these materials will be your ads and your landing pages. Believe me, you don’t want to be spending your time here, especially when you can fill these positions with people who are MUCH more experienced than you at design, HTML, web code, and writing. AND, considering you can snag them up full-time for $300 - $600/month, from a site called OnlineJobs.ph, it’s a no-brainer! Yep, just pennies in the grand scheme of things. The ROI you will see from their efforts will DWARF the expense, and give you some MAJOR leverage in the marketplace. I myself currently employ 27 Filipino experts, and I wouldn’t be able to operate at such high levels of ROI if I was paying typical US wages. There’s just no way. It’s common sense. I would be paying literally 10 TIMES what I pay my team now, which would tank my profit margins.

But apart from the amazing price breaks from international outsourcing... listen, I want you to hear me on this... You DO NOT want to be working your business. The whole point of having a business is to free up your time. You want to be in the business long enough to put proven processes in place, that you can then fill with good, hard working people that can work those processes for you. That’s it. We are entrepreneurs. We are not the cogs in the machine. You are here because you are an entrepreneur, whether you know it or not. Period. So start acting like one, and "outsource for the win."

Ok, this is where the proverbial rubber meets the road.

I want to be CRYSTAL clear here. This is a BUSINESS. To have success with ANY business, you’re going to need to work. And it’s not going to come easily, especially if you’re brand new to this. You’re going to have days when you want to throw in the towel and give up. Listen, I get it. I have been there. DOZENS of times, if not hundreds. But I want you to know something... it’s normal. Anyone who has aspired to achieve anything great, has experienced opposition. And in my experience, and from what I’ve observed, the greater the aspiration, the greater the opposition. If you have a big dream, you can count on people, circumstances, life to come against that dream.

What you have to cultivate in your heart, is a TENACITY to persevere. You have to choose the dream, over the temptation to give up. Daily. It’s easy to give up. Most people give up. But you are not most people. You have taken a chance on me, and this INBOX2020™ opportunity, and I’m simply not going to let you give up. Remember, my team is with you every step of the way.

You are made for BIG things.

This is YOUR time on the earth.

You only get one shot, so PLAY BIG!

...I’ll see you inside the "What's Working Now" training!